Our Creative Journey
From a small workshop dream to becoming Azerbaijan's trusted partner in floral artistry – here's how we grew alongside our community of flower enthusiasts.
The Workshop Days
It started with Rashard working late nights in a cramped studio apartment, learning that dried eucalyptus doesn't behave like fresh roses. Those early months taught us more about patience than any business school could.
Rashard Kemeliev
Creative Director & Founder
"I remember my first wedding arrangement falling apart during transport. The bride's mother helped me reassemble it in the parking lot – that's when I knew this community would teach me everything."
The Learning Curve
Those first two years were humbling. We learned seasonal availability the hard way and discovered that each venue has its own personality that affects how arrangements should be designed.
Community Connections
Local event planners became our unofficial mentors. They'd call with last-minute requests that pushed our creativity and taught us to work under pressure while maintaining quality.
Finding Our Rhythm
By 2022, we'd moved into our current space at Almaz Park and something clicked. We weren't just arranging flowers anymore – we were solving problems. Corporate clients needed arrangements that could handle air conditioning. Families wanted pieces that would photograph well but also feel authentic to their heritage.
The breakthrough came when we started really listening to what people needed, not just what looked beautiful. A memorial service requires different energy than a product launch, and we learned to read those subtleties.
This period taught us that consistency matters more than perfection. Our clients started recommending us not because we never made mistakes, but because when we did, we fixed them properly. We developed systems for everything – from initial consultations to delivery logistics – that ensure nothing important gets overlooked.
Growing With Purpose
This year feels different. We're not just responding to requests anymore – we're anticipating needs. Our workshop space has become a place where other local artisans stop by for advice, and we've started collaborating with interior designers on permanent installations that bring nature into office spaces year-round.
Sustainable Practices
We're working with local growers to reduce transport time for fresh flowers and developing preservation methods that extend the life of arrangements without harsh chemicals.
Teaching & Sharing
Starting this fall, we'll offer hands-on workshops for people who want to understand the craft. Not to create competition, but because this art form grows stronger when more people appreciate its complexity.
The goal isn't to become the biggest floral service in Baku. It's to become the one that people trust with their most meaningful moments, whether that's a boardroom presentation or a grandmother's 90th birthday.